Music Video - Audience Feedback 1

Below are the two Questionnaires that our group has created for the quantitative and qualitative data we are planning on collecting for an insight on our music campaign.

Music Video - Quantitative and Qualitative Research Methods

Quantitative and Qualitative research methods are two distinct ways of gathering data. Qualitative research is primarily investigative research that provides an insight into the opinions and thoughts of individuals on a given matter. This type of research is typically used to uncover problems and acquire ideas that have not been marked or thought about. This data is collected through the use of focus groups, individual interviews and participation/observation. The amount of people used to gather qualitative research is usually small and individuals are at times selected to fulfill given quotas.

On the other hand quantitative research is used gather statistical opinions, notions, behaviors and other defined variables on given matters. This data is typically gathered through questionnaires with preset answers from which one or more are to be selected. The gathered quantitative data is than transformed into statistical information and used as a generalization for a larger sample of the population. Due to its simplicity quantitative research is usually gathered from larger samples of individuals. Unlike qualitative data quantitative data is more commonly gathered through various types of surveys instead of focus groups. Although at times the two types of data are gathered in identical ways. The combination of the two research methods allows either an individual or an organization to grasp a better understanding of a given matter and depending on eh matter also make improvements. Media products are commonly improved through the use of quantitative and qualitative data. Due to this our group will gather quantitative and qualitative are use the information we gather to better our campaign.

Music Video - Rough Draft

The following video represents the rough cut of our group’s music video.

Shoot - Evaluation And Behind The Scenes Footage

My group shot our music video during this past Tuesday and Friday. Due to the amount and diversity of the material we were hoping to capture our group was decided that it would be appropriate for us to shoot over the course of two separate days. Throughout this evaluation of my groups shoot I will mostly discuss the shoot which took place at our educational facility but will also at times reference to our second shoot as it will have an enormous impact on the final cut of our music video.

The day before our Tuesday shoot we met with our producer and the rest of our team to prepare the studio and agree on other important aspects of the shoot. During this time we prepared the lighting for the morning element of our shoot, made certain that we have prepared a way of travel for our lead vocalist to arrive on time, and that we designated the right amount of time to every aspect of the music video we were hoping to capture. This process has allowed our team to begin shooting without any noticeable issues, which in turn provided us with more time to capture the performance elements. Perhaps the only elements that took longer than we anticipated were the application of make up on our performers and adequately setting up the camera.

The first studio setup we prepared consisted of a black background and different types of lightning set ups. Due to this we were able to prepare the different setups in quick succession and with little effort. Although now when view the footage I feel that the lighting setup provided to much contrast and is therefore at this point hardly usable as it can’t be tweaked without noise being created. On the other hand the TV setup, which we filmed in the afternoon, turned out to be more interesting and a bigger success than we anticipated. By placing the TV’s in interesting compositions and lighting them in different ways we created numerous visually appealing shots. Although our group was not able to take some shots of the TV’s that I hoped to capture, the overall turn out still satisfies and I know I can make proper usage of this footage while editing.

All the members of my group were interested in completing different tasks while on set. Therefore we decided to share roles and in the end we came to a compromise by which I acted as director of photography while shooting the dancers and as director when shooting the lead vocalist. I feel that this was the appropriate decision to make as I knew the vocalist prior to the shoot and was therefore able to direct her in the right direction when on set. We easily transitioned between jobs and by doing so were to keep on cooperating efficiently as a team.

When acting as the director and the DOP on set I did my best for the shoot to work out. For instance one thing I think I did particularly well was guiding the lead vocalist. I let our vocalist know what it is that we are expecting from her by using key words, which correlate to certain ideas. For instance when shooting one shot for the TV sequence I wanted our lead vocalist to look into the camera with a look of desire on her face. In order to achieve this effect I did not ask her for that in particular but instead asked her to look at the camera as if it was one million dollars. In other words I used key words and phrases that would indirectly allow me to pull out certain actions and emotions out of her. I think this was very successful, as I do not think I would have achieved the same effects by simply requesting desiring looks and amazing dance moves. Another thing I think I’ve done very well was positioning the camera while acting as the DOP.

In general the first and second shoots went really well. As a team we were able to work together to a high standard and have captured all the necessary shots that we required for post-production.

Shoot - Schedule

I created a shooting schedule and a list of necessary materials that will allow me and my group to be organised during our shoots. This document will allow us to effectively shoot everything that we have to within a timely manner. As we are renting certain equipment this will also ensure that finish shooting by a certain time. Furthermore I have set time for activities in a way that will ensure we capture all the necessary footage but will also allow us to capture a number of creative and spontaneous shots. In conclusion the shooting schedule is a crucial piece that will make certain our shoots go as planned.

Shoot - Shot List

Our group met today and designed a shot list for our shoots. This shot list will enable us to capture all the necessary shots whilst ensuring that we can edit our footage during post-production in an effective manner. When designing our shot list we used our imaginations and visual aids that aided us in choosing shots we think will be visually appealing and will provide us with the possibility of creating effective and creative transitions. Most importantly this shot list will ensure that we can capture everything we need without wasting time on thinking about what we should shoot next. Overall this shot list is a crucial document that will aid our group greatly during our shoots.

Shoot - Camera Operator

Today our group decided what task each member of our group will have during the shoots. The jobs we have given out to ourselves were the director, camera operator, and music-operator/gaffer. For our groups music video shoot I will be mainly working as the camera operator. A camera operator is responsible for correctly setting up the filming equipment, planning, preparing and rehearsing scenes/shots, working effectively with the lightning team, and creatively framing and capturing action. As I have had some experience in this field our group decided to appoint me as the man for the job.  This task is furthermore physically demanding as shoots commonly last for hours. Throughout our shoots I will set up the dolly, tripod and phantom camera which I will be assisted in doing by a phantom flex operator to ensure that I use the piece of equipment correctly during the shoot. Continuing for each static shot I will set up the camera and rehearse the scene to see weather I have chosen the right place for the camera or whether I should move the equipment to a different area. One minus of using paint in our shoot will be that I will be limited to rehearsing without thee paint, which will be more difficult to visualise and therefore achieve a satisfactory effect.  Finally I will use the rule of thirds in combination with my knowledge of composition form art to correctly compose shots. Furthermore due to my experience in being a DOP I will utilize the correct camera lenses depending on the type of effect our team will want to achieve. In general I have faith in the fact that I can carry out this job accurately and purposely over the course of the two shoots.