Music Campaign - Final Feedback

The following video represents the final feedback our group has received on our music campaign as a whole. We plan on utilizing this to make final refinements to all of our products and alter any necessary segments of our campaign. After displaying our campaign to the audience the primary thing we have been told is that our products link together really well. After that it has been pointed out to us that our campaign appears to be concentrated around the music video. We have been pleased with this feedback as we have indeed created our ancillary products with the intention of promoting our artists new music video.  Continuing we have been told by one member of our audience that if they were to see one the three products they would be interested in seeing the others. This has been another positive feedback we have received. Interestingly it has been pointed out to us that our website and digipak effectively display contrasting colour schemes like our music video. Prior to being shown the final outcomes of the website and digipak the audience has told us that the rough drafts of this products have become to dark and unlike the music video. Therefore our group has been glad to here that we have fixed this issue by applying feedback from earlier. Finally members of our test group have stated in various ways that our campaign as a whole is visually appealing. Overall this feedback has taught us that we have successfully created a music campaign that satisfies our target audience and others. Therefore this is the last feedback that my group has received and after altering some small elements I am happy to say my group has completed creating the music campaign.

Digipak - Final Design

Digipak - Audience Feedback

Today we gathered a test group made up of members of our target audience and alternate audiences. As a group we have shown them our current design of the digipak and gathered their feedback on the project. From this test group we have learnt that our design is quite plain on the inside. Continuing we have been complimented on the fact that the visual imagery present within our digipak compliments each other. This let us know that we have effectively designed another portion of the digipak. After being told the following we have been told that the font we use on our digipak is unappealing, that the date on the CD those not correspond with the date on the website, and that the artist should be occupying larger segment on the cover. Additionally we have been told that the name of the album and artist are difficult to distinguish and finally we have been told the digipak those not fit with the conventions of the house genre. As a group we will attend to all of these matters. Our group will alter the general imagery and font to follow and develop upon the conventions of the house genre. Furthermore we will fix the badly written times and create a black and white colour scheme that suits our artist. By doing the following we hope to create an effective digipak that will appeal to our target audiences and more.

Digipak - Rough Draft

Once everyone within my group has had the chance to display their initial concept for a digipak we begun discussing a combination of all our ideas. We did however agree that it would be tremendously difficult to combine our three entirely different concept and chose to combine three aspects that each of us liked about our concept. By doing this we agree on a minimalistic and simplistic design  that displayed the artist on the front cover and an appealing visual at the interior. Additionally we chose for the back cover of the digipak to be one colour. Once we came to an agreements my group has asked me to digitally piece together the design. In doing so I made sure to utilize the concepts me and my group have agreed upon. Furthermore by looking back into my presentation on album artwork and digipaks I was able to effectively design borders, legal information, company logos and more. Furthermore I have attached a small link to the website at the bottom of the back cover of the digipak.

Digipak - Idea Development

This piece represents my individual idea for my group’s album digipak for our artist. I have designed this piece with our target audience in mind while also trying to interconnect it with our music video concept and our website concept. To begin our target audience is males between the ages of 20-25. Due to this I have used an amazing shot of paint flying in slow motion in combination with a women looking sexually in front of her. I feel that this mix of admirable visual representation of an everyday object in combination with the beauty of the young women is exactly what our target audience is looking for. Continuing I have used the colours of blue red and green for the paint present within the digipak as this are the three colours present throughout our group’s music video. I have used a black background of flying paint to form the cd, as I believe it is the key aspect throughout our campaign. In other words because our lead singer is hit with black paint during the music video, which is why the lead singer is also shown in black and white on this digipak, the idea of something black coming apart should be present on the main cd. Other than that I hope to grab the attention of potential buyers by displaying an interesting and abnormal action, that of being hit with paint. Lastly I had also made sure to include the name and title of the album in large bold letters so that previous fans of this artist’s music may recognize this work and recommend/purchase it. Subsequently I will share this concept of a digipak with my group and will hopefully together with them decide upon a design, which will all agree upon.

Digipak - Research Into Similar Products

In this slideshow I have looked at different artists album artworks. I examined the conventions, target audiences and the Dyer's star theory of album artworks for house music. I did this in order to be able to together with my group create an adequate album artwork for our artist.

Website - Final Design

The images below represent my groups final design of the website for our artist. The images display what would be seen if one was to scroll through the website and/or activate the links leading to the music, tour, and about pages. The link to the website is: http://matthurtwood.wixsite.com/ink-white