Digipak - Idea Development

This piece represents my individual idea for my group’s album digipak for our artist. I have designed this piece with our target audience in mind while also trying to interconnect it with our music video concept and our website concept. To begin our target audience is males between the ages of 20-25. Due to this I have used an amazing shot of paint flying in slow motion in combination with a women looking sexually in front of her. I feel that this mix of admirable visual representation of an everyday object in combination with the beauty of the young women is exactly what our target audience is looking for. Continuing I have used the colours of blue red and green for the paint present within the digipak as this are the three colours present throughout our group’s music video. I have used a black background of flying paint to form the cd, as I believe it is the key aspect throughout our campaign. In other words because our lead singer is hit with black paint during the music video, which is why the lead singer is also shown in black and white on this digipak, the idea of something black coming apart should be present on the main cd. Other than that I hope to grab the attention of potential buyers by displaying an interesting and abnormal action, that of being hit with paint. Lastly I had also made sure to include the name and title of the album in large bold letters so that previous fans of this artist’s music may recognize this work and recommend/purchase it. Subsequently I will share this concept of a digipak with my group and will hopefully together with them decide upon a design, which will all agree upon.

Digipak - Research Into Similar Products

In this slideshow I have looked at different artists album artworks. I examined the conventions, target audiences and the Dyer's star theory of album artworks for house music. I did this in order to be able to together with my group create an adequate album artwork for our artist.

Website - Final Design

The images below represent my groups final design of the website for our artist. The images display what would be seen if one was to scroll through the website and/or activate the links leading to the music, tour, and about pages. The link to the website is: http://matthurtwood.wixsite.com/ink-white

Website - Audience Feedback

Today we gathered a group of students to receive audience feedback on our current website design. We made sure that some of the student from the ones we have picked were part of our target audience. From this feedback we learnt that people find it is simple to navigate through the site and find information about our artist and their music. When designing our website this was the kind of simplicity we were looking towards creating, therefore we were pleased with this feedback. Our group was then told that the font used throughout the site does not comply with the visual imagery. One student pointed out it is a font that would be used on a newspaper. I took note of this comment and will alter the font throughout the website to suit the imagery and type of presentation. Finally we have learnt from some of the feedback that it is at times difficult to distinguish our sites genre as house. I will attempt to fix this issue by altering some of the imagery and background colours throughout the website. Overall this feedback has allowed me and my group to see what works on our site and what other final developments we must submit to our site in order to finish this part of the campaign.

Website - Rough Draft

The images below represent my groups rough draft of the website for our artist. The images display what would be seen if one was to scroll through the website and/or activate the links leading to the music, tour, and about pages.

Website - Design Process

When creating a website for my groups artist I used the program Wix. This program allows its user to with ease design and construct a website. The following images represent the tools and processes by which I have designed the website for our artist. The first image shown to the right displays the text tool that I have used to create text within the website. As can be seen through the use of this tool I could decide upon the font, size, and style of the text.

Another tool that I have used was the background select tool. This tool has allowed me to select images for background across the website.

The change video tool had simply given me the ability to place my groups music video within the homepage of the website.

The Wix Music tool has on the other hand allowed me to create a playlist and album at the bottom of the homepage and on the music page. This tool has enabled me to create  a playlist and album in a way that allows visitors of the site to play and download the given music.

To the right I have attached an image of how working with the Wix Music tool has allowed me to create a copy of the album Colour at the bottom of the homepage. Continuing in general Wix has provided me with simple to use tools that have made it easy for me to design a website for my groups lead artist.

Website - Idea Development

Today I discussed with my group what our website design should be. We spoke about the different elements our website needs to possess. For instance we agreed that our artists website will have a homepage, music page, tour page, and an about page. Continuing we settled on the idea that our artists newest music video an album will be present on the homepage of our website. After further discussion we came to the conclusion that our website like the other websites we studies needs to promote our artists newest content that in this case is the music video and digipak. Therefore we agreed to use images we took during the shoot of our music video and others we took afterwards for various backgrounds and transitions between content on our website. My group members thought it would be optimal to have stationary pages. I was although able to convince them that it moving pages would be more appealing and at the same time would follow the conventions of house music videos. Additionally we set out to create a black based theme as we thought it would fit well with the music video.  Once we had a set idea of the layout of our website I helped my group pick out the images we thought would be successful when placed on the site. Finally as a group we agreed that I should conceive the first rough draft of the website with the ideas and images that we have gathered throughout our meetings.