Evaluation Task 4 - Who would be the audience for your media product?

I interviewed men and women from different age groups to examine what should be the target audience for our thriller. In the interview I asked people how old they are, what was their favourite genre, what do they expect and like about thrillers, and whether they would or not go see our thriller based on a summary of what it is. Based upon the interviews I have conducted nearly everybody stated that they enjoy thrillers, and were able to clearly describe a thriller that they would like to see. Additionally everybody who I have interviewed had a favourite thriller and eagerly answered yes, that they would love to see our thriller. This means that our film introduction is able to reach a wide variety of audiences, which is partially excellent. Although on the other hand it disallows us from creating a targeted marketing campaign. For this reason I examined the interviews in depth to see which group of people were most excited when talking about thriller, and seemed to be knowledgeable about the subject. Based on this research I, together with my group, believe that our target audience should be males and females aged 15-20. I think so because the people who are this age and were interviewed outlined clearly that they love suspense and tension within a thriller, which is what our thriller in our opinion offers. Furthermore the way this part of the people interviewed reacted to the summary of our thriller gave me the impression that they would enjoy the thriller more than others, which is why we chose this group of people to be our target audience. In conclusion teenagers aged between 15-20 are the audience we will target with our thriller and marketing campaign.

The following four pictures represent the Facebook profile page and wall of a teenager aged 17. The snapshots taken clearly indicate that Jason is interested in both classic thrillers as well as newer ones. For instance the one of the photos displays a trailer for, at the time, upcoming thriller John Wick. Although it perhaps cannot be seen on the image, the teenager expresses his excitement for the release of the film based on the amazingly done trailer. A different post shows a picture of an immediate classic, Shutter Island. In this post the teenager praises the film for its amazing plot line. It is also important to note that Shutter Island is a psychological thriller. Yet another post shows another poster of John Wick, this furthermore indicates that the teenager has enjoyed the thriller John Wick, which is an action/drama thriller. Our thriller sequence is a thriller that possesses certain aspects from John Wick and Shutter Island. This aspects include but are not exclusive to tension building, suspense and action. Thus this is a perfect example of an individual from the age group of 15-20 year olds that our group will take on as our target audience. This extra research simply serves as evidence that when choosing teenagers as our target audience, we were correct to do so.