What is a music campaign?

A music campaign is an operation that's purpose is to successfully spread information about an artist's/bands music. A music campaign consists of three diverse elements. The first element is the music video. This division is responsible for attracting a wider audience through the display of an interesting narrative, performance or possibly a combination of the two. The second section is the music website, this element is responsible for being an appealing source of information about the artist and his work. A successful artist website will provide easy access to information about tours, music, contact information and more while also displaying the image of the artist/band. The third and final element is the digipak. The digipak is an album cover that’s purpose is to attract potential customers and get them interested in the music and the artist that it represents. In other words a digipak design is in a way an art piece or a simple scheme. All of the following three elements somehow intertwine with each other to produce a functioning music campaign that sells and brings reputation towards the artist’s new music.