The target audience that our group has decided upon is male
individuals from the age of 21to 25. We believe that our concept for a music
video would appeal greatest to this audience due to its many distinct
characteristics. These characteristics include slow motion, modern scenery, a
stunning lead artist, exceptional dancers and video effects. First of all the
display of dancing and paint being thrown around in slow motion is a
distinctive visual spectacle. We feel that our target audience would especially
be amazed by this type of act due to it being filmed in a unique way.
Furthermore our target audience is young and explorative meaning they would be
intrigued by filming technique and the paint being displayed in slow motion.
Continuing our music video would be filmed in contrasting white and black
settings with vivid colour being present in the form of paint and costumes.
Once again our group agrees that males of this age would be most pleased by
this type of artistic setup and other such types of setups. Moving on our
target audience consists largely of individuals that dance as a form of
entertainment when going out or meeting with other people. Considering this we
know that our music video concept will incorporate an astonishing dancer and we
therefore feel that our audience will truly appreciate viewing a professional
dancer performing at different speeds and in distinctive ways. Additionally our
lead artist will be a striking young female that will attract the attention of
many men when watching our music video. Therefore our target audience is the
perfect fit as in most cases it consists of people that have just about
finished puberty and who’s attention will be maintained throughout our music
video by viewing our lead artist. In general our concept for a music video possess
many qualities that we feel will especially attract the attention of male’s
aged 21 to 25.
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