Thursday, 25 August 2016

Music Campaign Concept 3 - Music Video

“Beast Mode” is a song created by Ta-ku and Jaden Smith, mainly featuring Jaden Smith. I have decided to develop upon my third music video concept with this song and dj. As a dj has created this song I can successfully display it through a performance and narrative act within the music video.  Furthermore within my concept I plan for the lead singer to transcend between the performance and narrative act as to add more meaning to the work. Through the above I hope to create a stimulating  music video in correspondence to the following pitch.



The music video begins with a teacher in pimp clothes walking towards a classroom in slow motion. The classroom is than shown with students sitting calmly waiting for their teacher who walks to the front of the classroom. This action is intercut with many actions done by the teacher such as: receiving homework, looking at his students good grades, recommending a student for university, slapping a student with a white glove for laziness, not allowing his student to eat until they finish their work. Each of the following actions is completed in a manner that is suppose to be pimp like. Clearly displaying that the students work for the teacher and that the teacher does not work for the students. All of the following will be intercut with the teacher dancing in front of the classroom and a band performance in the studio. While dancing in front of the classroom the teacher will also split into two and dance in two different styles. At the end of the music video the teacher will be shown waking up in his desk with a pile of work being dropped on his desk.

Generally through this music video I hope to introduce the faces of the singers within the work to the audience as well as display alternating elements of the narrative and dj and artist performance so that the music video is exciting and interesting throughout. Additionally this idea has been influenced by the film fight club, which similarly displays a character that is the protagonist’s fictional creation, and by my own personal experiences of people with emotional issues and such. Finally I believe that there are certain sections within my concept that require polishing and defining so as to add to the overall project but I think that overall it is a probable concept for a music video.

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