Today
we gathered a group of students to receive audience feedback on our current
website design. We made sure that some of the student from the ones we have picked
were part of our target audience. From this feedback we learnt that people find
it is simple to navigate through the site and find information about our artist
and their music. When designing our website this was the kind of simplicity we
were looking towards creating, therefore we were pleased with this feedback. Our
group was then told that the font used throughout the site does not comply with
the visual imagery. One student pointed out it is a font that would be used on
a newspaper. I took note of this comment and will alter the font throughout the
website to suit the imagery and type of presentation. Finally we have learnt
from some of the feedback that it is at times difficult to distinguish our
sites genre as house. I will attempt to fix this issue by altering some of the
imagery and background colours throughout the website. Overall this feedback
has allowed me and my group to see what works on our site and what other final
developments we must submit to our site in order to finish this part of the campaign.
Friday 16 December 2016
Thursday 15 December 2016
Website - Rough Draft
The images below represent my groups rough draft of the website for our artist. The images display what would be seen if one was to scroll through the website and/or activate the links leading to the music, tour, and about pages.
Wednesday 14 December 2016
Website - Design Process
When creating a website for my groups artist I used the program Wix. This program allows its user to with ease design and construct a website. The following images represent the tools and processes by which I have designed the website for our artist. The first image shown to the right displays the text tool that I have used to create text within the website. As can be seen through the use of this tool I could decide upon the font, size, and style of the text.
Another tool that I have used was the background select tool. This tool has allowed me to select images for background across the website.
The change video tool had simply given me the ability to place my groups music video within the homepage of the website.
The Wix Music tool has on the other hand allowed me to create a playlist and album at the bottom of the homepage and on the music page. This tool has enabled me to create a playlist and album in a way that allows visitors of the site to play and download the given music.
To the right I have attached an image of how working with the Wix Music tool has allowed me to create a copy of the album Colour at the bottom of the homepage. Continuing in general Wix has provided me with simple to use tools that have made it easy for me to design a website for my groups lead artist.
Tuesday 13 December 2016
Website - Idea Development
Today I discussed with my group what our website design should be. We spoke about the different elements our website needs to possess. For instance we agreed that our artists website will have a homepage, music page, tour page, and an about page. Continuing we settled on the idea that our artists newest music video an album will be present on the homepage of our website. After further discussion we came to the conclusion that our website like the other websites we studies needs to promote our artists newest content that in this case is the music video and digipak. Therefore we agreed to use images we took during the shoot of our music video and others we took afterwards for various backgrounds and transitions between content on our website. My group members thought it would be optimal to have stationary pages. I was although able to convince them that it moving pages would be more appealing and at the same time would follow the conventions of house music videos. Additionally we set out to create a black based theme as we thought it would fit well with the music video. Once we had a set idea of the layout of our website I helped my group pick out the images we thought would be successful when placed on the site. Finally as a group we agreed that I should conceive the first rough draft of the website with the ideas and images that we have gathered throughout our meetings.
Saturday 10 December 2016
Website - Why use a website & conventions of a website
Websites are used by artists and institutions to allow their fans to find more information about them and cross promote other products such as tours, videos, merchandise and more. Additionally websites allow fans to stay updated on what the artist is doing and whether there are any new work that have come out or will come out soon. Before meeting with my group and deciding upon our rough design for a website I conducted research on House websites and analyses the conventions of this sites.
On House websites homepages the artist is commonly shown at the center. I feel that this immediately informs the audience about who the site is about and that it is a strong convention of house websites. Another thing that I have noticed during my study is that at the top of the homepage hyperlink are provided to other areas of the site. These most commonly include tour dates, about pages, music pages and homepages. At times above, but also commonly found on other sides of the house homepages are links to social sites such as facebook, twitter, soundcloud and more. Continuing I'd say another convention of this sites is that they are full of visually appealing images and almost at all times can be scrolled through to reveal more content. Based on the research and information that I've gathered here I plan to share my own ideas for a website with my group that I think by combining conventions of House and developing upon them will allow us to create an amazing website for our artist.
Friday 9 December 2016
Tuesday 6 December 2016
Music Video - Audience Feedback 2
Based on the Qualitative data that our group has gathered is is clear to us know what are some of the issues present within our campaign as well as some of the ways in which we can tackle them. For instance based on some of the answered we have received we will attempt to cut on motion within the dance element in our music video in order to make it more appealing. Furthermore we will remove some of the cuts and and extend certain areas of the music video as they have appeared confusing to our focus group. Additionally we have established through our focus group the necessary colour correction which we will incorporate within our music video. As for our digipak, it appears that will attempt at using a singular colour for the entirety of the background of the digipak as it now also appears to us will be more pleasing to the idea. At the same time although we were glad to hear that our paint elements and dancing elements were at point were composed and attention grabbing. The quantitative data we have gathered has also helped us make some firm as decision on our music video. Below I have attached some of the results that we have received through our quantitative research and based on which we have made further accommodations to our music video.
Music Video - Audience Feedback 1
Below are the two Questionnaires that our group has created for the quantitative and qualitative data we are planning on collecting for an insight on our music campaign.
Monday 5 December 2016
Music Video - Quantitative and Qualitative Research Methods
Quantitative and Qualitative research methods are two distinct ways of gathering data. Qualitative research is primarily investigative research that provides an insight into the opinions and thoughts of individuals on a given matter. This type of research is typically used to uncover problems and acquire ideas that have not been marked or thought about. This data is collected through the use of focus groups, individual interviews and participation/observation. The amount of people used to gather qualitative research is usually small and individuals are at times selected to fulfill given quotas.
On the other hand quantitative research is used gather
statistical opinions, notions, behaviors and other defined variables on given
matters. This data is typically gathered through questionnaires with preset
answers from which one or more are to be selected. The gathered quantitative
data is than transformed into statistical information and used as a
generalization for a larger sample of the population. Due to its simplicity quantitative
research is usually gathered from larger samples of individuals. Unlike
qualitative data quantitative data is more commonly gathered through various
types of surveys instead of focus groups. Although at times the two types of data
are gathered in identical ways. The combination of the two research methods
allows either an individual or an organization to grasp a better understanding
of a given matter and depending on eh matter also make improvements. Media products
are commonly improved through the use of quantitative and qualitative data. Due
to this our group will gather quantitative and qualitative are use the
information we gather to better our campaign.
Saturday 3 December 2016
Thursday 24 November 2016
Shoot - Evaluation And Behind The Scenes Footage
My group shot our music video during this past Tuesday and
Friday. Due to the amount and diversity of the material we were hoping to
capture our group was decided that it would be appropriate for us to shoot over
the course of two separate days. Throughout this evaluation of my groups shoot
I will mostly discuss the shoot which took place at our educational facility
but will also at times reference to our second shoot as it will have an
enormous impact on the final cut of our music video.
The day before our Tuesday shoot we met with our producer and
the rest of our team to prepare the studio and agree on other important aspects
of the shoot. During this time we prepared the lighting for the morning element
of our shoot, made certain that we have prepared a way of travel for our lead
vocalist to arrive on time, and that we designated the right amount of time to every
aspect of the music video we were hoping to capture. This process has allowed
our team to begin shooting without any noticeable issues, which in turn
provided us with more time to capture the performance elements. Perhaps the
only elements that took longer than we anticipated were the application of make
up on our performers and adequately setting up the camera.
All the members of my group were interested in completing
different tasks while on set. Therefore we decided to share roles and in the
end we came to a compromise by which I acted as director of photography while
shooting the dancers and as director when shooting the lead vocalist. I feel
that this was the appropriate decision to make as I knew the vocalist prior to
the shoot and was therefore able to direct her in the right direction when on
set. We easily transitioned between jobs and by doing so were to keep on
cooperating efficiently as a team.
In general the first and second shoots went really well. As a team we were able to work together to a high standard and have captured all the necessary shots that we required for post-production.
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