Quantitative and Qualitative research methods are two distinct ways of gathering data. Qualitative research is primarily investigative research that provides an insight into the opinions and thoughts of individuals on a given matter. This type of research is typically used to uncover problems and acquire ideas that have not been marked or thought about. This data is collected through the use of focus groups, individual interviews and participation/observation. The amount of people used to gather qualitative research is usually small and individuals are at times selected to fulfill given quotas.
On the other hand quantitative research is used gather
statistical opinions, notions, behaviors and other defined variables on given
matters. This data is typically gathered through questionnaires with preset
answers from which one or more are to be selected. The gathered quantitative
data is than transformed into statistical information and used as a
generalization for a larger sample of the population. Due to its simplicity quantitative
research is usually gathered from larger samples of individuals. Unlike
qualitative data quantitative data is more commonly gathered through various
types of surveys instead of focus groups. Although at times the two types of data
are gathered in identical ways. The combination of the two research methods
allows either an individual or an organization to grasp a better understanding
of a given matter and depending on eh matter also make improvements. Media products
are commonly improved through the use of quantitative and qualitative data. Due
to this our group will gather quantitative and qualitative are use the
information we gather to better our campaign. 
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