Based on the Qualitative data that our group has gathered is is clear to us know what are some of the issues present within our campaign as well as some of the ways in which we can tackle them. For instance based on some of the answered we have received we will attempt to cut on motion within the dance element in our music video in order to make it more appealing. Furthermore we will remove some of the cuts and and extend certain areas of the music video as they have appeared confusing to our focus group. Additionally we have established through our focus group the necessary colour correction which we will incorporate within our music video. As for our digipak, it appears that will attempt at using a singular colour for the entirety of the background of the digipak as it now also appears to us will be more pleasing to the idea. At the same time although we were glad to hear that our paint elements and dancing elements were at point were composed and attention grabbing. The quantitative data we have gathered has also helped us make some firm as decision on our music video. Below I have attached some of the results that we have received through our quantitative research and based on which we have made further accommodations to our music video.
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