Music Campaign Concept 3 - Digipak

As the webpage and music video are stylized quit stylized I wanted my DJ pack to reflect that. Therefore because I am an artist I was thinking about creating an outgoing blur and smoke of colours as represented on the following image. I want to look at the digipak in wonder, feeling different things and grasping different types of ideas. At the same time I want the digipak to look modern, vivid, and professionally coloured to reflect the music of the artist. At the center of the Digipak I would place the artist's name, the name of the song and the featuring artist. All the writing would be in bold white letters that would be clearly visible at the center of the Digipak, but that would not take away attention from the artistic aspect of the digipak. I think that by correctly utilizing different types of computer programs I could achieve such an effect as the one within the following image.

Music Campaign Concept 3 - Website

As the following artist is a DJ I want to construct him as the main focus within my homepage concept. I want to do this by composing the DJ at the right side of the homepage. To further stylize the design I plan for the homepage to be black and white with the background being white. At the left side of the homepage I will create four labels in large black bold letters, which will also act as links. The following four will be positioned vertically to each other and will be the homepage, tours, newsletter and music. Additionally there will be an mp3 player present on the page similar to the one sound-cloud displays when a song is being played. This mp3 player will automatically begin playing the artists work once someone visits the webpage and will thus further inform the visitor about the artist’s music. I think that this contemporary design would grab people's attention through its simplicity and what information it has to offer about the artist in a modestly laid out manner.

Music Campaign Concept 3 - Music Video

“Beast Mode” is a song created by Ta-ku and Jaden Smith, mainly featuring Jaden Smith. I have decided to develop upon my third music video concept with this song and dj. As a dj has created this song I can successfully display it through a performance and narrative act within the music video.  Furthermore within my concept I plan for the lead singer to transcend between the performance and narrative act as to add more meaning to the work. Through the above I hope to create a stimulating  music video in correspondence to the following pitch.

The music video begins with a teacher in pimp clothes walking towards a classroom in slow motion. The classroom is than shown with students sitting calmly waiting for their teacher who walks to the front of the classroom. This action is intercut with many actions done by the teacher such as: receiving homework, looking at his students good grades, recommending a student for university, slapping a student with a white glove for laziness, not allowing his student to eat until they finish their work. Each of the following actions is completed in a manner that is suppose to be pimp like. Clearly displaying that the students work for the teacher and that the teacher does not work for the students. All of the following will be intercut with the teacher dancing in front of the classroom and a band performance in the studio. While dancing in front of the classroom the teacher will also split into two and dance in two different styles. At the end of the music video the teacher will be shown waking up in his desk with a pile of work being dropped on his desk.

Generally through this music video I hope to introduce the faces of the singers within the work to the audience as well as display alternating elements of the narrative and dj and artist performance so that the music video is exciting and interesting throughout. Additionally this idea has been influenced by the film fight club, which similarly displays a character that is the protagonist’s fictional creation, and by my own personal experiences of people with emotional issues and such. Finally I believe that there are certain sections within my concept that require polishing and defining so as to add to the overall project but I think that overall it is a probable concept for a music video.

Music Campaign Concept 2 - Digipak

For my digipak design I want it to feature the two singers within the song. Much like the artwork displayed I want the two singers to be shown sitting in the corner of the digipak design. Furthermore I want the two to look like each other’s opposites or alternate parts to support the idea within the music video. I have imagined the lead singer being shown with a gun in his hand sunk in his emotions and stressed by the emotions he has to make. Meanwhile I want to display the backup singer as being loose, careless and forthcoming. By doing all of the following I hope that the digipak artwork work in combination with the music video further displaying the differences between ones conscious and themselves. At the top right I would have the name of the song and the names of the band members displayed in bold white letter on a gray background to bring attention towards the titles and the figures of the singers. I think that this is a working digipak design because it has a meaning behind it except for only being pleasing to the viewer.

Music Campaign Concept 2 - Website

I want for my second music video concept homepage it to embrace the singers and other artists within the band. I have imagined the band being represented similarly to the following image with the lead singer in the front, the backup singer behind him and the rest of the band behind both of them. I would have this depiction appear on a solid black background to the left oh the homepage. At the center right of the page I would embed and display the bands music video that would begin playing automatically once the homepage is open. Above the music video I would create titles in and links in white to the newsletter, tour, contact information and more. These following titles would be shown next to each other spanning across the horizontal length of music video. Finally I would also create small thumbnail links at the bottom center of the homepage to Facebook, twitter, YouTube, and Instagram. All of the following combined would allow the site visitor to easily view the members of the band and have quick access to their music and further information about them displayed in simplistic but pleasant manner.