Friday 12 August 2016

Music Campaign Concept 2 - Music Video


“Clint Eastwood” is a song created by the British band Gorillaz. I have decided to develop upon my second music video concept with this song and band. As a band has created this song I can successfully display it through a performance and narrative act within the music video.  Furthermore within my concept I plan for the lead singer to transcend between the performance and narrative act as to add more meaning to the work. Through the above I hope to create a stimulating  music video in correspondence to the following pitch.

The music video begins with the lead singer being denied something important, such as a job opportunity or maybe a girl. This action occurs within the narrative of the music video. Following as the music within the video begins to play the audience is shown the silhouette of a band playing through a combination of different shots. Once the lead singer begins to sing the camera cuts back to him as he is entering his house. Over the course of his first verse the lead singer throws stuff around and has an angry fit. This scene cuts to and from the scene of the band playing. As the lead singer calms down the backing singer appears in a mask in front of him and begins to sing his verse. The backing singer gets in the face of the lead singer and frightens him unto the point where the lead singer collapses to the floor. The lead singer is than seen putting his face into his hands and than rising in front of the band singing his following verse. Afterwards the lead singer is shown once again in his house on the floor in front of the backing singer. At this point the backing singer sings his last couple verses as the lead singer looks at him again and escapes to bathroom and slams the door behind him. At this point the backing singer appears in front of him and pushes him to the floor while still singing. The camera gradually zooms in on the lead singer and than on the backing singer while cutting between them. At the end of his verse the backing singer brings the lead singer to his feet and disappears at the end of his verse while whispering in his ear his last line. The lead singer is then shown looking around confused while continuously gasping for air. At last the lead singer is again shown in front of the band singing the last verse within the music video while cutting back to him standing dazed within the bathroom.

Generally through this music video I hope to introduce the faces of the singers within the band to the audience as well as display alternating elements of the narrative and band performance so that the music video is exciting and interesting throughout. Additionally this idea has been influenced by the film fight club, which similarly displays a character that is the protagonist’s fictional creation, and by my own personal experiences of people with emotional issues and such. Finally I believe that there are certain sections within my concept that require polishing and defining so as to add to the overall project but I think that overall it is a probable concept for a music video.

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