Music Campaign Concept 1 - Digipak

When thinking about my digipak design for Conrad Sewell I wanted it to relate to the music video and the website. That is why I thought about displaying hip-hop dancer dancing in the woods during a sunset/night. To further enhance the digipak I felt that I could take long exposure photographs of the hip-hop dancer to make it seem as if their images are moving or to make it seem as if their images have just moved from some place/dance move.

By constructing this imagery I can intertwine it with the website and music video while still making it seem like a representation of the music from an alternate angle. Furthermore I feel that such an image is pleasing to the eye and would attract people to purchase the music or at least research the artist. To finish of I would have the album title and artist name embedded in the centre of the Digipak in white letters. This white letters would be of the same style as is shown on the web page of the artist.