Digipak - Idea Development

This piece represents my individual idea for my group’s album digipak for our artist. I have designed this piece with our target audience in mind while also trying to interconnect it with our music video concept and our website concept. To begin our target audience is males between the ages of 20-25. Due to this I have used an amazing shot of paint flying in slow motion in combination with a women looking sexually in front of her. I feel that this mix of admirable visual representation of an everyday object in combination with the beauty of the young women is exactly what our target audience is looking for. Continuing I have used the colours of blue red and green for the paint present within the digipak as this are the three colours present throughout our group’s music video. I have used a black background of flying paint to form the cd, as I believe it is the key aspect throughout our campaign. In other words because our lead singer is hit with black paint during the music video, which is why the lead singer is also shown in black and white on this digipak, the idea of something black coming apart should be present on the main cd. Other than that I hope to grab the attention of potential buyers by displaying an interesting and abnormal action, that of being hit with paint. Lastly I had also made sure to include the name and title of the album in large bold letters so that previous fans of this artist’s music may recognize this work and recommend/purchase it. Subsequently I will share this concept of a digipak with my group and will hopefully together with them decide upon a design, which will all agree upon.