Sunday 15 January 2017

Music Campaign - Final Feedback

The following video represents the final feedback our group has received on our music campaign as a whole. We plan on utilizing this to make final refinements to all of our products and alter any necessary segments of our campaign. After displaying our campaign to the audience the primary thing we have been told is that our products link together really well. After that it has been pointed out to us that our campaign appears to be concentrated around the music video. We have been pleased with this feedback as we have indeed created our ancillary products with the intention of promoting our artists new music video.  Continuing we have been told by one member of our audience that if they were to see one the three products they would be interested in seeing the others. This has been another positive feedback we have received. Interestingly it has been pointed out to us that our website and digipak effectively display contrasting colour schemes like our music video. Prior to being shown the final outcomes of the website and digipak the audience has told us that the rough drafts of this products have become to dark and unlike the music video. Therefore our group has been glad to here that we have fixed this issue by applying feedback from earlier. Finally members of our test group have stated in various ways that our campaign as a whole is visually appealing. Overall this feedback has taught us that we have successfully created a music campaign that satisfies our target audience and others. Therefore this is the last feedback that my group has received and after altering some small elements I am happy to say my group has completed creating the music campaign.

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