Digipak - Audience Feedback

Today we gathered a test group made up of members of our target audience and alternate audiences. As a group we have shown them our current design of the digipak and gathered their feedback on the project. From this test group we have learnt that our design is quite plain on the inside. Continuing we have been complimented on the fact that the visual imagery present within our digipak compliments each other. This let us know that we have effectively designed another portion of the digipak. After being told the following we have been told that the font we use on our digipak is unappealing, that the date on the CD those not correspond with the date on the website, and that the artist should be occupying larger segment on the cover. Additionally we have been told that the name of the album and artist are difficult to distinguish and finally we have been told the digipak those not fit with the conventions of the house genre. As a group we will attend to all of these matters. Our group will alter the general imagery and font to follow and develop upon the conventions of the house genre. Furthermore we will fix the badly written times and create a black and white colour scheme that suits our artist. By doing the following we hope to create an effective digipak that will appeal to our target audiences and more.